We want to put your cognitive abilities to the test. It seems that social media habits have significantly reduced the ability to pay attention to something or someone—or at least, to maintain concentration for more than a few minutes. The sad part for us, as a band, is that these consequences also affect the focus and attention given to music. What is the average duration of a song to be played on the radio? After how many seconds is a music video scrolled past on TikTok? The necessity created for those who make music and must propose it through these platforms is that everything has to happen in the first 5 seconds. Hey… Are you still here?
Beyond this, to promote music on these channels—partly because spreading your repertoire on the radio is practically impossible (unless you just pay)—you must submit to the rules dictated by "the algorithm." That’s right. You have to follow the rules and tricks that expert "content creators" hand out in reels, shorts, and TT videos. And so, you start spending, perhaps, half an hour a day studying music or creating new songs, and 7 hours trying to make viral videos, making faces, taking photos, and staging fake scenes of daily life, because "authenticity" is what gets rewarded. I know you’re scrolling… I can feel it. Is this what we want? Do we really like it this way?
Anyway, it is with great regret and sadness that we learned our TT channel is in "shadow ban." The algorithm classifies our account as "low trust."
Shadow ban, low trust… what the fuck are you talking about? If you are still reading, we have news for you. Since we only care about making music, don’t comment, and don’t follow us. Or rather… maybe if you feel like it, you can tell us the meaning of the image in this video, and whose voice is included… and above all, what it says. The fact is, many are asking us why we don’t publish our albums on every store but one. Now you can scroll.